Brand is one of a company’s most valuable assets. It’s the face of the company, the recognizable symbols the public associates with the company. Brand is a signal in the noise.
Back in the day, a brand was literally a red-hot branding iron searing the name of the farmer’s ranch into a cow’s backside. But nowadays, a brand identity is like a person’s identity. Good brands always maintain a consistent look and tone of voice and behavior. While Marketing is the brand in action, a good brand’s personality rarely changes.