||Introduction to brand and marketing
||Building Breakthrough Brands
||Discussion and case studies
||Discussion and Pricing Theory
||Packaging and Retail marketing discussion
||Reaching consumers in their world
||Winning new customers and keeping current customers.
||Breakout session where team works on how to ensure the brand plans are aligned to the company’s overall plans.
||Team defines the optimal Brand Soul using the SCB Brand Soul Process
||Breakout session where team works on developing a new or revamped brand identity.
||Breakout session where team works on an example of place in the brand in action.
||Breakout session where team works on several types of ways to sustain the success of a brand.