CPG digital marketing focuses on the consumer’s media use. Through media we find strategies for your brand to engage and delight the consumer.
Cannabis brands are banned from traditional advertising. Brands who do their own marketing using their own media are called ‘’CPG media brands”.
Cookies is a good example of a CPG media brand. Berner sells CPG cannabis, he’s also a music brand. His music is amplified through global media platforms like World Star Hip Hop.