Social Justice is Cannabis. Cannabis is Social Justice. Think of all the brands that have appealed to your head and heart? Brands like Patagonia and their environmental justice focus, Ben & Jerry’s with their focus on many causes. These brands are leaders in their categories because they stood for something. They had purpose. We see this more and more too in cannabis. Brands like the Farmer & The Felon are crushing it and giving proceeds to the Last Prisoner Project. The Last Prisoner Project is Social Justice in action. Their stated goal is to not rest until the last cannabis prisoner is released. At Super Critical Brands we support the Last Prisoner Project and M4MM, Minorities for Medical Marijuana.