We draw inspiration in our process from philosophers such as Professor Cornell West (pictured). Our global experience in emerging markets helps us to define how to make your brand delight consumers. “We have to recognize that there cannot be relationships unless there is commitment, unless there is loyalty, unless there is love, patience, persistence.” “You can’t lead the people if you don’t love the people’’ — Professor Cornell West, Philosopher. His thinking here applies universally, including to the relationship a consumer would have with their favorite brands.