We call it the CPG Media Brand. Due to the limiting anti-cannabis leglistation in the USA, brands have been forced to do their own marketing throught their own channels. On a scale you have incredibly successful artists like Wiz Khalifa promoting cannabis through his music. Berner and his famous Cookies brand is a good example of a brand that is both a media brand which is amplified by his music. On a more informal level, CPG brands in cannabis are starting to adopt many aspects of a media brand.
CPG media brands emerging are formalising, organising and implementing strong brand strategies across all their own media. Talk to us so you can make your brand into a world-class CPG media brand.