What is CPG Marketing?
Consumer packaged goods (CPG) are fast moving consumer goods such as food, beverages, clothes, tobacco, makeup, and household products. And cannabis.
Cannabis is a CPG product. Consumer demand for cannabis is increasing exponentially, but each week there are new cannabis brands. Cannabis is a highly competitive sector, driven by low consumer switching costs.
CPG marketing uses data-based decision making and insights to drive innovation and marketing that delights the consumer.
Why do I need CPG marketing?
CPG Marketing is essential to your businesss for two reasons. CPG processes create demand for new cannabis products and ensures your brand stands out.
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Consult with a CPG Marketing expert
Does your marketing need a boost, a fresh perspective from an expert without having a long process?
You want to check the marketing and sales plan preparations before launch?
You want to figure out your competitor’s marketing plans and anticipate their next moves?
You want to explore what CPG processes would help grow your businesses.
Whatever your needs, SCB consultants can help. We’ve worked on famous household brands let’s work to make your brand a household name.
- CPG Marketing Experts On Demand
- Consult with an Expert Panel
- An expert panel is several CPG marketing experts with different skills set and experience on your businesss.
- Good if you need expertise in certain areas like segmentation or digital marketing
- Gives you many perspectives in one consultation
- Pre and post work ensures you get the most out of the process.
Try our ‘’Live’’ marketing workshop.
Optimize your marketing mix and upskill your team.
An expert panel is several CPG marketing experts with different skills set and experience on your businesss.
Good if you need expertise in certain areas like segmentation or digital marketing
Gives you many perspectives in one consultation
Pre and post work ensures you get the most out of the process.
| Monday | Tuesday | Wednesday | Thursday | Friday | |
|---|---|---|---|---|---|
| Topic | Positioning | Pricing | Packaging | Place | Promotion |
| Session | Discussion and case studies | Discussion and pricing theory | Packaging and retail marketing discussion | Reaching consumers in their world | How you communicate to consumers |
| Afternoon Session | Breakout session where team works on an example of positioning | Team runs a conjoint pricing model to generate optimal price points. | Breakout session where team works on briefing an agency on packaging design. | Breakout session where team works on an example of place in marketing. | Breakout session where team works on several types of promotions. |
Full Marketing Execution
It takes a village to create a marketing plan for your brand that consumers love. These projects are priced on a per project basis or we can do an individual element. Our CPG processes outlined here involved multi-discipline CPG marketing experts.
Foundations
Creating the firm foundations for growth through aligning marketing with corporate goals and vision.
Creating Value
Ensuring your brand better meets the needs of the consumer than the competition. This includes consumer research testing.
Capturing Value
The brand is the value of the company but the brand in action is marketing. Marketing will create awareness and drive purchase.
Sustaining Success
Ensuring the team and organization are set to continue the growth of the brand or the redeveloped brand.