What is CPG Marketing?

Consumer packaged goods (CPG) are fast moving consumer goods such as food, beverages, clothes, tobacco, makeup, and household products. And cannabis.

Cannabis is a CPG product. Consumer demand for cannabis is increasing exponentially, but each week there are new cannabis brands. Cannabis is a highly competitive sector, driven by low consumer switching costs.

CPG marketing uses data-based decision making and insights to drive innovation and marketing that delights the consumer.
Why do I need CPG marketing?

CPG Marketing is essential to your businesss for two reasons. CPG processes create demand for new cannabis products and ensures your brand stands out.

Optimize Your Marketing Mix

We methodically review all elements of a marketing strategy to optimize your brand’s performance and ROI.

See How We Optimize your marketing mix
Phone-a-friend

Consult with a CPG Marketing expert

Does your marketing need a boost, a fresh perspective from an expert without having a long process?
You want to check the marketing and sales plan preparations before launch?
You want to figure out your competitor’s marketing plans and anticipate their next moves?

You want to explore what CPG processes would help grow your businesses.

Whatever your needs, SCB consultants can help. We’ve worked on famous household brands let’s work to make your brand a household name.

  • CPG Marketing Experts On Demand
  • Consult with an Expert Panel
  • An expert panel is several CPG marketing experts with different skills set and experience on your businesss.
  • Good if you need expertise in certain areas like segmentation or digital marketing
  • Gives you many perspectives in one consultation
  • Pre and post work ensures you get the most out of the process.

Try our ‘’Live’’ marketing workshop.
Optimize your marketing mix and upskill your team.

An expert panel is several CPG marketing experts with different skills set and experience on your businesss.
Good if you need expertise in certain areas like segmentation or digital marketing
Gives you many perspectives in one consultation
Pre and post work ensures you get the most out of the process.

Monday Tuesday Wednesday Thursday Friday
Topic Positioning Pricing Packaging Place Promotion
Session Discussion and case studies Discussion and pricing theory Packaging and retail marketing discussion Reaching consumers in their world How you communicate to consumers
Afternoon Session Breakout session where team works on an example of positioning Team runs a conjoint pricing model to generate optimal price points. Breakout session where team works on briefing an agency on packaging design. Breakout session where team works on an example of place in marketing. Breakout session where team works on several types of promotions.

Full Marketing Execution

It takes a village to create a marketing plan for your brand that consumers love. These projects are priced on a per project basis or we can do an individual element. Our CPG processes outlined here involved multi-discipline CPG marketing experts.

Foundations

Creating the firm foundations for growth through aligning marketing with corporate goals and vision.

Creating Value

Ensuring your brand better meets the needs of the consumer than the competition. This includes consumer research testing.

Capturing Value

The brand is the value of the company but the brand in action is marketing. Marketing will create awareness and drive purchase.

Sustaining Success

Ensuring the team and organization are set to continue the growth of the brand or the redeveloped brand.

Case Study

Super Critical brands co-create, development, launch and sustain process example: how we launched a new-to-the-world cannabis brand.

VIEW CASE STUDY

Select your next step!

Phone-a-friend

Consultation
  • One Hour + pre work

  • 1 CPG expert

  • One-page call report

  • Free Cannabis Marketing Tips E-book

$347

Marketing Expert Panel

Panel Consultation
  • 2 hours
  • 2 CPG expert
  • One-page brand call report
  • Free Cannabis Marketing Tips E-book

$1,297

Marketing Workshop

Marketing Optimization Workshop
  • 40 hours
  • 3 CPG expert
  • Weeklong workshop or marketing training
  • Brand Strategy and Marketing Strategy Booklet
  • Brand Optimization Report

$4,947

Full-Execution

Full Brand Launch/ Re-launch
  • Three months program
  • 7 CPG Experts /Weekly check-ins
  • Full Brand & Marketing Strategy execution
  • Brand Strategy and Marketing Strategy and execution of the plan.
  • Full Stack go-to-market marketing & sales strategy.
  • Brand Guidelines for new brand, 3-year marketing & sales strategy.
  • Sustaining Success One-Day Workshops. One and five months after launch.
Contact Us For Details